Digital Marketing Strategy

What is a digital marketing strategy?

A digital marketing strategy is a thorough plan that outlines how you will use various digital marketing channels to meet your company's objectives.

The channels to use, the resources (people, time, and money) to allocate to each channel, and the expected results must all be taken into account when developing a digital marketing plan.

When small business owners or managers of digital marketing campaigns try to implement everything at once, they frequently fail to see any results.

They either don't have the requisite skills to manage digital marketing campaigns or they wind up wasting their resources on platforms that are inappropriate for their company.

Example of a Digital Marketing Strategy

You can read an example of how all marketing channels can work together to achieve a common goal below, even if each and every digital marketing plan is distinct and based on the particular demands and goals of a firm.

An illustration of a digital marketing strategy for a business selling digital goods (online courses, ebooks, etc.).

Step 1: Website – Making a quick and mobile-friendly website is the first step. The website should feature a number of landing pages (also known as sales pages) that introduce the business and its offerings.

Step 2: SEO – The following stage is to conduct an SEO audit and determine which areas require SEO optimization. Prioritize technical SEO, then on-page SEO, and finally off-page SEO.

Step 3: Content Marketing – You should develop a content marketing strategy that will incorporate the following items in light of the outcomes of rigorous keyword research and the SEO Audit findings:

• What kind of material should be written on the website? (text and videos)
• Date of publication (publishing calendar)
• How to advertise it (can include social media channels, email, and PPC campaigns).

Step 4: Social Media Marketing – Use all social media marketing initiatives to raise brand recognition and revenue. Create a schedule for posting material on the social media platforms that are best for marketing your company (based on client profile).

Begin compiling lists of influencers and other individuals who are most likely to be interested in your items or spread your material on social media at the same time.

Step 5: Email Marketing – Utilize several CTA spots on your website and social media channels to start growing your email list.

Get individuals to sign up for your email, register to get free content, or sign up for free trials as your initial objective.

To "push" your subscribers from the awareness stage to the conversion stage, create various email marketing funnels.

Step 6: Pay-Per-Click Advertising – Set up remarketing campaigns on Facebook to pursue customers who visited your website but did not convert, and run an AdWords campaign to target those looking for product-related keywords on Google.

Step 7: Video Marketing – Choosing the themes and keywords for which you can develop video content is a part of step 3 above. Publish your films on a specific YouTube channel as well as Facebook, Instagram, and any other social media sites that your marketing campaigns are aimed at.

Create a blog post on your website for each video and include the video in the written content.

Step 8: Mobile Marketing – Think about developing a mobile app that customers can download from the App Stores and access your courses as well as your most recent news.

Step 9: Measure and Analyze the results – Make sure your Google analytics installation and configuration are right and that you are able to precisely gauge the success of the aforementioned campaigns.

Create an excel document and enter information on the cost, the number of visits, the number of conversions, the number of individuals reached, etc. for each campaign.

What your digital marketing strategy should contain is only summarised above. It is expected that a small business with limited resources won't be able to carry out the entire plan right away.

Following a step-by-step process is what you should do, starting with your website, SEO, and content marketing.

You will gradually see an increase in traffic and money once you are able to keep these in place for a few months, at which point you may add the other tools to the mix.