SEO objectives

Setting SEO objectives

Any SEO strategy must include setting SEO objectives. Setting SEO goals and coordinating them with your overarching business goals is crucial for the following reasons:

• They promote support from important stakeholders.
• They assist you in developing your SEO plan.
• Goals are met thanks to them.

What should you measure?

Setting goals may seem like a cumbersome process, but over the long run, tracking your progress will be quite beneficial for your SEO. What sort of things ought you to measure, then?

Consider measuring: 

• Keywords 
• Traffic 
• Market share 
• Brand awareness 
• Lead generation 
• Reputation 
• E-commerce

Examples of SEO objectives

Here are three SEO objective examples that can be utilized as a model for developing pertinent goals for your own company or website:

"Move 50% of our top 20 keywords onto the first page of Google within nine months." This objective focuses on keyword ranking. 

"Improve our year-on-year organic traffic by 20% in quarter three and 25% in quarter four." This objective focuses on increasing organic website traffic. 

"Grow our SEO market share from 3% to 5% in the next financial year." This objective focuses on growing market share.

Setting objectives for different types of businesses

The focus of your objectives will vary depending on whether your business is transactional or informational.

Set your targets around measuring sales and lead conversions if your firm is transactional and includes an online component. If your website is a business non-e-commerce one, you should concentrate on lead creation.

If your company is in the information industry, you are more likely to develop goals that emphasize website traffic or brand awareness.

Finally, keep in mind that SEO is never finished, even after you have fully implemented your approach. When it comes to SEO, you might need to switch up your strategy in the middle of the process and wait to see the final results. However, with a strong SEO foundation in place, some patience, and a better user experience for clients, the advantages of your SEO approach should become obvious. This will increase conversions for your company.