Digital marketing channels Part-III

Offline marketing channels

Any activity that aids in a company's customer acquisition and brand awareness is considered marketing. It can be difficult for offline marketing to compete with its online counterpart given how important the internet has become as a source of information for the majority of people. Offline marketing does, however, have some benefits as well.

For instance, traditional advertising campaigns are typically simpler to track than online advertising because you typically know precisely how many people saw or heard the advertisement. Additionally, research has shown that radio advertisements tend to grab people's attention more so than web advertisements do, with TV advertisements being even more successful due to the ease with which viewers may relate to the advertised goods. If your target audience is older and consequently more prone to consume media using conventional, offline methods, these offline strategies are even more effective.

• TV Marketing 
• SMS Marketing 
• Radio Marketing 
• Billboard Marketing

TV Marketing

Contrary to popular belief, TV marketing is still alive and will likely see growth in the years to come.

At the moment, TV advertising is not entirely targeted. Marketers are only able to draw conclusions from the statistics they have collected from a small number of individuals.

Web TV uptake will fundamentally alter this. Marketers will be able to target people based on a variety of criteria and decide on the best type of content to create with knowledge.

SMS Marketing

Even though it's not the most effective method, SMS marketing is still a viable choice for reaching out to potential clients.

These days, there are better options available, such as push messages on Facebook Messenger and on the web and mobile.

However, SMS marketing can be employed to increase foot traffic to your neighborhood shop.

Radio Marketing

You can also use radio marketing, but it is not as efficient as other strategies. The primary problem with radio marketing is that it's difficult to determine your exact return on investment.

Based on the number of listeners the specific radio station has, you can only guess the audience size when you pay for a radio advertisement.

However, local businesses and small communities that are less impacted by the social media madness might still benefit from radio marketing.

Billboard Marketing

Digital marketing is thought to include billboard advertising. Consider Times Square billboards or Super Bowl advertising as examples of electronic billboards, which are another more conventional tool in your digital marketing toolbox.