Digital Marketing Manager

What is the role of a digital marketing manager?

The creation of a clear digital marketing plan is the responsibility of a digital marketing manager or consultant. He must choose the channels to use, where to spend the money, and in what order.

The DMM is also responsible for monitoring the work of the other managers to ensure that everyone is pursuing the same objectives.

The following jobs make up a typical "digital marketing team":

Digital Marketing Manager

A person with skills and good knowledge related to: 

• SEO 
• Social Media 
• Content marketing 
• PPC advertising

Managers of digital marketing are not SEO experts. An expert in ALL digital marketing channels, not simply SEO, is a digital marketing manager.

The majority of effective digital marketing managers are seasoned SEOs who have also worked with other marketing channels.

Content marketing manager

The plan for content marketing must be developed and carried out by a content marketing manager. He is the one who decides what kind of content to produce and which distribution channels to use.

Social media manager

A social media manager is in charge of promoting a business on numerous social media platforms. To get the correct material in front of the right audience at the right time, he collaborates closely with the content marketing manager.

SEO manager

You might choose to have a dedicated SEO manager who can help the digital marketing manager with SEO-related responsibilities, depending on the team structure.

PPC manager

Running sponsored ads across many platforms, primarily Google Ads, Facebook Ads (including Instagram), and Bing, is the responsibility of a PPC manager.

Another option to demonstrate one's credentials is to become certified in Google Ads or Facebook, which is available to PPC managers.

Email marketing manager

An email marketing manager's responsibility is to make sure that any email leads generated through any of the other channels are added to the appropriate email funnels, which will ultimately result in conversions.

Email marketing is not the act of occasionally sending out a newsletter. A successful email marketing strategy converts leads into consumers, thus you need to assign a manager specifically to keep an eye on these activities.