Digital marketing channels Part-II

Online Marketing Channels

• Email Marketing 
• Social Media Marketing 
• Affiliate Marketing 
• Mobile Marketing 
• Video Marketing

Email Marketing

Email marketing is still one of the most successful digital marketing channels, despite the rise in popularity of social media platforms.

A common misconception is that email marketing is the same as the hundreds of spam emails we all receive every day, but that is not the case.

Email marketing is a way to connect with potential consumers or people who are interested in your brand, but only if they are interested in hearing from you and you aren't spamming their inbox.

Numerous prosperous online organisations and marketers actually use all other digital marketing channels to attract leads to their email lists before using email marketing to build a number of funnels to convert those leads into consumers.

Social Media Marketing

Reaching individuals on the various social networks involves using content marketing campaigns (postings), paid advertisements, or a combination of the two.

A social media marketing campaign's main objectives include building brand awareness and social trust, but as you learn more about social media marketing, you can also utilise it to generate leads or even as a direct sales channel.

Take Facebook, for instance. There are four main steps in the Facebook sales funnel.

The consciousness at the top of the funnel. You can utilise Facebook advertisements at this point to present your brand to Facebook users. At this point, your objective is to increase the number of individuals who see your advertisement and acquire new followers.

The next phase is research. You may start interacting with your audience at this point by responding to their inquiries via email or Messenger and by offering value through your blog posts and Facebook updates.

The third step is thought. Your objective at this point is to move consumers who have shown interest in your business down the centre of the funnel, getting them to visit your website, interact with your social media pages, download your app, and other actions.

Conversion is the fourth phase. In the last stage, you aim to persuade visitors to your funnel to convert.Any action that benefits your firm, such as the sale of a good or service or a customer visit, is a conversion.

Affiliate Marketing

One of the oldest kinds of marketing, affiliate marketing, has expanded significantly with the increase in Internet usage.

In essence, affiliate marketing involves introducing leads or selling other people's items in exchange for a commission.

Millions of dollars are paid out each month to websites that sell products from numerous well-known corporations like Amazon through their affiliate programmes.

You should incorporate affiliate marketing when creating your digital marketing strategy as a way to engage customers and generate revenue.

To put it another way, you should think about creating an affiliate programme where people can sign up and find tools and information they can use to market your items online when you have a good or service to advertise online.

They will be compensated with a commission, but the advantages to you as a provider are considerably greater.

Your affiliates can favourably influence other people to buy from you or engage with your business by doing more than just generating more sales.

Inbound Marketing

Another fancy word is "inbound marketing," which describes how you might utilise various digital marketing channels to reach new clients, mostly through the creation of content and how to "push" them through a conversion funnel.

Content, attention, engagement, trust, and satisfaction are the essential components of inbound marketing.

All of these components have the same purpose: to assist businesses in connecting with their prospective clients and creating a line of two-way contact with them that will result in increased sales.

Mobile Marketing

Reaching customers through various mobile app shops, such as Google Play, the Apple App Store, or Amazon Marketplace, is referred to as mobile marketing.

There are millions of daily users and thousands of apps in these app marketplaces. With mobile marketing, you can advertise your apps so that more users will see them and download them. This can be done through paid advertising or other means (such as cross-app promotions).

Video Marketing

Although video marketing is still very new, it has recently grown to such a level of popularity that it is impossible to ignore.

Many consumers now go to YouTube before making a purchase decision, to learn something new, or just to unwind. YouTube has overtaken Google as the second most popular search engine.

One of the platforms you may use for video marketing is YouTube. To execute a video marketing campaign, there are a tonne of different channels you may use, including Facebook Videos, Instagram, and Vimeo.

Integrating videos into your SEO, content marketing, and social media marketing initiatives is the greatest way to benefit from them.

Running solo video campaigns can be expensive and not necessarily yield a profit, but when the video is included into other initiatives, the ROI is acceptable.

The key elements of digital marketing are the channels mentioned above. These are the channels that can be used for online marketing (thus the name), and in many situations, they are the only ones you need to use to establish a strong online presence.